Thank you Paul Castain... It's not what we get....It's who we become!

It's not what we get . . . It's who we become!


By Paul Castain – Sales Playbook http://salesplaybook.blogspot.com/


with a few further edits by Pam Wasserman:

I was pondering a quote by the great Jim Rohn who once said “It’s not what we get, it’s who we become in the process” and couldn’t help but wonder if that person we become also loses something in the process?

And no, I don’t mean loss of something that could be easily justified by endless mantras of “no pain no gain” I’m talking about the things in this world that we precious valuable most. For some it’s their faith, others it’s family and friends, “me time”, “paying it forward, “money”, “status” etc. Guess I’ve just given you a long winded explanation of something commonly known as “precious precious valuables”

Let’s put that thought to the side for a moment because I thought it would be cool if we took a class trip today to a really exclusive resort located just outside the rain forest. When you get finished packing, I’d like for you to pack 5 more things:

The Top 5 Things You Precious valuable Most In Your Life Written On 5 Separate Pieces of Paper

Please take a moment to think about them, I’m sure you’ll agree it’s important we know what we consider precious and valuable in life and besides, I’m not letting you go without these items identified and packed.

So hopefully you didn’t “wuss out” and you’ve packed your top 5 precious precious valuables.

So off we go!

I’ve taken the liberty of chartering a private helicopter for us so we can see the rain forest on the way. We’re off to a great start, some people are enjoying some Champagne, and my side of the helicopter is getting loud from the tequila shots Uncle Paul is serving up. Life is good. Until . . .

The helicopter starts swaying left to right, making a crazy noise and we begin losing altitude pretty fast. Suddenly it becomes obvious that we are going down as we brace ourselves for the worst. Then it happens, we crash into the tops of some giant trees and miraculously we are all OK and only have some minor injuries. Note: You didn’t think I was going to kill us off, did you? Anyhow, there we are, most probably without the tequila at this point, but alive when along comes a local tribe that yells up to us asking if we would like help getting down. After a sarcastic response (from me) of “Ya think?” they inform us they would be happy to but . . . it will cost us each, one of those precious precious valuables we packed. Not having much of a choice in the matter we reluctantly agree.

Please decide which precious valuable you will sacrifice and place it to the side.

Alright, so they get us down from the tree and now that the shock has worn off a bit, we realize that our injuries, although minor, need some attention. Luckily, their medicine man is present and is happy to patch us up but . . . the dude wants one of those handy dandy precious precious valuables we packed. After pretending to cough and blurting out “Rip off!” we agree.

Please decide which precious valuable you will sacrifice and place it to the side.

Okey dokey, we’ve gotten down from the tree, we are patched up but just as the high fives begin to settle, a nasty storm is quickly approaching (it’s a rain forest remember) They offer to take us to their pimped out village (I took some literary license on the pimped out. Honestly, I can’t back that up) We agree and they give us the old Uno Momento stop sign and inform us that it will cost us one of those quickly dwindling precious precious valuables. Truth be told, we’re OK with getting drenched, but it’s the whole poisonous snake and evil critter thing that has us crapping da khakis so we fork over the precious valuable.

Please decide which precious valuable you will sacrifice and place it to the side.

Note: Kind of sucks. Doesn’t it? Hang in there!

So we make it back to their village. Several days go by, we are rested, our wounds have fully healed and now we want to make like Dorothy in the Wizard of Oz, click the heels and vamoose! One problem, we are in the middle of the rain forest and have no idea how to get back to civilization! Guess who does? That tribal leader and the S.O.B. already has his hand out asking us for one more precious valuable. And there’s no negotiating either. I mean, how could we get away with giving him half a precious valuable?

Please decide which precious valuable you will sacrifice and place it to the side.

And so our little class trip ends. Wait, not yet. They all lived happily ever after and became sales rock stars. But your story, is just beginning because you are staring face to face with the one precious valuable that means the world to you. In fact, I bet you struggled at times deciding which precious valuable to give up. The more you gave up, the harder it was to give up another.

Now the really hard part (or not) You must remain true to that precious valuable.

No success, no money, no “President’s Club”, “Rock Star Of The Year” award is worth the one thing that is most dear to you or worse yet, you becoming something in the process that makes you hate that person in the mirror!

So there you have it, actually not yet . . . do something that strengthens and speaks to that precious valuable today.